In 1951, Italian entrepreneur Achille Maramotti had a clear vision: to combine haute couture
with industrial production methods. He believed the future of fashion lay in the production
on a large scale of sharply tailored and high quality clothes.
So he established Max Mara, a name which comes from an abbreviation of Maramotti’s last name, and a reference to Count Max, a fun-loving, stylish local. Max Mara was an instant success, and, today, the brand still represents the best of the made in Italy spirit.
Max Mara is today one of the most prestigious international fashion houses, which is recognized worldwide as the forerunner of modern "haute de gamme" - high end or top of the line.